Tru XL Branding Tru XL Branding from Dana Castronova Tru XL Branding Brand identity and packaging concepts for Tru XL E-cigarettes Tru XL logo design as well as the logo for Tru Power, a unique taurine-based cigarette with flavors reminiscent of Red Bull. To identify flavor at a glance, colored stripes adorn the mouthpiece adding style and functionality. gLike Tru XL Branding Brand identity and packaging concepts for Tru XL E-cigarettes Branding & Corporate Identity Packaging Design Industrial Design Share R 7 n Dana Castronova Project Engineer at Karl W. Schmidt & Associates Denver, CO Follow Contact