The pitch began with a basic rendering to illustrate the brandin opportunities associated with a marketing vehicle of this size.
Following sign-off, a series of exterior wrap options were suggested and passed through the client layers of approval.
The final product has been drawing crowds since day 1 and continues to thrill Bridgespan and its potential customer base.
Who wouldn’t like a free smoothie?
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Event Marketing Vehicle - Bridgespan Health
In the competitive health insurance industry, something needed to be done to make newcomer Bridgespan Health stand out. The solution was to bring the healthy activities of biking and drinking smoothies together using custom-branded smoothie bikes. Passers by can ride the bikes and blend up a free smoothie, leaving a positive and memorable brand impression next time they are in the insurance market.
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