Dinosaur Magazine:
D. Collins Design Co was hired to art direct and redesign Dinosaur Magazine. What you see here are the prototypes for the cover. The magazine looks at culture and what has taken place in the past, what is taking place in the present, and where that trajectory is arcing into the future, all from the perspective of "generation x" (loosely speaking, those of us born between 1961 and 1981). The idea for the "mirror image" logo was discovered when I was at a stop sign and an ambulance pulled up behind me. I looked in my rear view mirror to see the right-reading image of the word "ambulance." And that's when the visual metaphor came to me. I was looking behind me to gather information of what I needed to know in the present moment so that I may proceed into future. This is not unlike how Dinosaur functions as a magazine. Photos by Steven Miller, Greg Dohler