World Fabulous Drag Brunch hosted by Willam
Conceptualized and produced the World Fabulous Drag Brunch, the first-ever, in-house LGBT programming for House of Blues Anaheim, starring WILLAM- actress, model, Youtuber from RuPaul's Drag Race. This monthly brunch series featured performances by a rotating roster of guest drag and entertainment acts.
The campaign was launched at RuPaul's DragCon in April 2017 and offered attendees exclusive access to presale tickets before going live to the general public.
Marketing assets included print, digital and onsite collateral such as a digital photo frame, branded Snapchat filter and limited edition merchandise sold exclusively on the HOB retail website.
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