Chivan Wang

Norwegian Cruise Line made its debut at SCOPE Art Basel in Miami with a multi-sensory lounge experience that presented pieces borrowed from its modern art collection featured aboard their NCL fleet. Guests were able to interact with multiple pieces on display in the sponsored space including interactive motion detected digital artwork by British artist Dominic Harris. The activation included a custom entrance featuring the latest in LED motion technology that mimicked ocean waves, a replica NCL bar offering handcrafted cocktails served on board, and scenic lounges with ocean views and friendly staff to showcase the first-rate service that NCL provides their cruisers.

• Experience Design