The Reel The Reel from Joe Clipner The Reel TV reel leading off with a Blue Cross commercial aimed at 20-somethings (on Saturday Night Live, Letterman and other late night audiences. View Website gLike The Reel TV reel leading off with a Blue Cross commercial aimed at 20-somethings (on Saturday Night Live, Letterman and other late night audiences. View Website Hand Rendering Creative Direction Web Design Advertising Share R 7 n Available Joe Clipner Writer/Creative Director Kansas City, MO Follow Contact