Rubbermaid/Richell Unicot Storage Cases - Low-capital investment product design program for entry into an already-crowded Japanese storage products market - conducted in cooperation with Richell. For this effort, I was sent to Japan to work on-site at the Richell factory. While stopping through Tokyo, I had the privilege of meeting buyers for Japan's major hardware chains and gaining first-hand knowledge of their market. Additionally, after reaching the Toyama offices of Richell, significant on-site, in-home research was conducted. Concept sketches, designer refinements and final marker renderings were presented to management in Japan and a final design direction was chosen. Upon return to the U.S. I generated a Pro/E model from which SLA's were made and sent back to Richell for approval. At that point, the design left my oversight and some changes were made, but generally the original design remained and entered the market.