![](https://s3images.coroflot.com/user_files/individual_files/250250_m3cPM7_anJCAFTeZ6bj7viRsM.jpg)
Above, this was the portfolio situation when I started at KETTLER. Visual design language was inconsistent and brand perception on the product very minor
![](https://s3images.coroflot.com/user_files/individual_files/250250__jzVANro5KWs4Gpqe5dTk7M3H.jpg)
S-Fit technology on the new Racer S bike trainer.
Latest innovation in advanced home fitness equipment . Simple user interface packed and wrapped in Kettler's new and unique design language.
![](https://s3images.coroflot.com/user_files/individual_files/250250_MhneHieb8Q5qAFxVY9O1eIvll.jpg)
Present top level product line of home fitness equipment
![](https://s3images.coroflot.com/user_files/individual_files/250250_njqgrcBkUVPkpqgPe1MwZ8mlD.jpg)
Present mid range product line of home fitness equipment.
These devices were developed in cooperation with Alkes Tatic Design, Milan.
![](https://s3images.coroflot.com/user_files/individual_files/250250_G20p8wH6WP5IVtZGQwNJ8Uy5Y.jpg)
Present low range product line of home fitness equipment.
These devices were developed in cooperation with Alkes Tatic Design, Milan.
![](https://s3images.coroflot.com/user_files/individual_files/250250_uYL6puzNUbBpsdI8JpWLxeFbx.jpg)
The eyes of a power unit are the upholstery! So the design was changes to a unique brand specific look, as well as the shape of the tubes and color & graphics.
![](https://s3images.coroflot.com/user_files/individual_files/250250_PYyAh0j8hltb2nH0zQpDLH0oT.jpg)
The eyes of a power unit are the upholstery! So the design was changes to a unique brand specific look, as well as the color & graphics.
![](https://s3images.coroflot.com/user_files/individual_files/250250_PxUGA4dukEJmWHzy9bpZdoTOP.jpg)
Just color and graphics have been changed on this product and a brand new product has been generated
![](https://s3images.coroflot.com/user_files/individual_files/250250_OR9Jwmdb_6ItSvSnsegBrSEjl.jpg)
Garden furnitures, wood/plastic combination
![](https://s3images.coroflot.com/user_files/individual_files/250250_R9nTmFIgAGziAGAp2O_zuuIyZ.jpg)
Plastic aluminum combination
![](https://s3images.coroflot.com/user_files/individual_files/250250_QEzgL_Kv5lM58MeEmB2lbudy7.jpg)
Through targeted strategic use of design with clear identification of differentiation potentials, the new bike series was successfully presented at the Euro Bike 2011 in Friedrichshafen, Germany. Premium look with minimalist design, good coordination of all components in color and form are the key to success factor in this series.
![](https://s3images.coroflot.com/user_files/individual_files/250250_E3j_AsZqqaZg0SluEBp9WaES9.jpg)
Through targeted strategic use of design with clear identification of differentiation potentials, the new bike series was successfully presented at the Euro Bike 2011 in Friedrichshafen, Germany. Premium look with minimalist design, good coordination of all components in color and form are the key to success factor in this series.
![](https://s3images.coroflot.com/user_files/individual_files/250250_gg_eQea_PM4IBu9puyAeu2xyV.jpg)
New sandpit with couple of unique features such as lawnmower edge and fixings.
![](https://s3images.coroflot.com/user_files/individual_files/250250_EMz999745JNxWMZ8q7mVNLQhE.jpg)
Just color and graphics have been changed on this product and a brand new product has been generated
![](https://s3images.coroflot.com/user_files/individual_files/250250_xor_aHbHniBTLTJTFQWQbCvKS.jpg)
Just color and graphics have been changed on this product and a brand new product has been generated
![](https://s3images.coroflot.com/user_files/individual_files/250250_NyMX36iQDVF80TDpFHVeQa9Eo.jpg)
student desk with brand specific design features
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