Client: Induferro is an industrial hardware store. Some of the products they sell are industrial cable, steel chain, shackles, cranes, winches, among others. Induferro requires a showroom in which to display the technical qualities of their product, together with all the necessary information to improve their costumer experience, making it attractive, original, innovative and didactic. Strategy: Induferro´s clients do not only look for product, they also look for information, technical guidance and knowledge. Feynman Lab is a display structure system that allows for clear technical, commercial and didactic information about the product to be displayed. References: High tech labs and workshops.