![](https://s3images.coroflot.com/user_files/individual_files/145571_T6Pac4ZDdSFkd_BTxpkz096Gc.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_yP4c2UCCSxw4AHjRucMtfFxwP.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_zRt48bwYyL3OGH1RRur1iRTgM.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_bxeTib3TOjQMqK1aUeV6LEV7T.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_ZdZsFATk7PaJ3yz567zw5bQDg.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_9yMEL2Ofj9TUMDbEx92kKUjb3.jpg)
Alegria - In October 2006 we began working on a packaging design for Gamesa, the number one cookie brand in Mexico. The task was to develop a new brand architecture that would tie these previously disparate kid-focused (Alegria) products together. Characters were developed where necessary and reinvented where need be; as well as creation and implementation of the Gamesa "Blue Wave" a branding architecture element that will be applied to all lines off cookies and crackers eventually.
![](https://s3images.coroflot.com/user_files/individual_files/145571_l36fTQdLqJHbanvlGXaPhPg8e.png)
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