Jonathon Ortlieb

Frito Lay Concepts - We were asked by one of the head honchos at Frito Lay down in Plano to explore a Hispanic specific brand/packaging for existing and yet to be developed Hispanic flavors in their product line. All concepts use familiar brands to identify the product but are then shuffled under the "umbrella" brands we created like El Sur, for example.

Frito Lay - We were asked by one of the head honchos at Frito Lay down in Plano to explore a Hispanic specific brand/packaging for existing and yet to be developed Hispanic flavors in their product line. All concepts use familiar brands to identify the product but are then shuffled under the "umbrella" brands we created like El Sur, for example.

Frito Lay Concepts - We were asked by one of the head honchos at Frito Lay down in Plano to explore a Hispanic specific brand/packaging for existing and yet to be developed Hispanic flavors in their product line. All concepts use familiar brands to identify the product but are then shuffled under the "umbrella" brands we created like El Sur, for example.