Brand Identity
This project is about understanding a brand identity and using the given identity to create a product.
I began with buying a cheap product with moving parts which I then dismantled to fully understand the workings and manufacturing of the product.
As a group of students we were then given Rolex to research and understand as an identity, furthering into a presentation on our conclusion of the company.
After this I was given the task of combining the first two tasks and creating a Rolex vacuum cleaner, which turned out pretty interesting.