Given Brief
User cycle and product need
Exploded view
CAD render for final presentation
Features
Improvement
gLike
Brand Identity

This project is about understanding a brand identity and using the given identity to create a product.

I began with buying a cheap product with moving parts which I then dismantled to fully understand the workings and manufacturing of the product.

As a group of students we were then given Rolex to research and understand as an identity, furthering into a presentation on our conclusion of the company.

After this I was given the task of combining the first two tasks and creating a Rolex vacuum cleaner, which turned out pretty interesting.

Craig Williams
Product Design Engineer Glasgow, United Kingdom