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Eri Luxor: Urban Luxury with Boutique Hospitality
Eri Luxor approached Craft & Slate with a bold vision: to create an exclusive boutique hotel brand that offers high-end, personalized hospitality at a scale designed to provide intimacy and exclusivity. With only 50 rooms per property, the boutique hotel apartments would offer a blend of urban chic design, cutting-edge technology, and eco-conscious energy efficiency. Our task was to develop the complete branding, from market research and naming to designing the visual identity and marketing strategy, to position Eri Luxor as a new standard in luxury hospitality, rivaling the likes of Four Seasons and Ritz Carlton.
