A bit of internet history. This is the first ever animated web ad, made by me for Levi's back in 1996...
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Levi's®
My agency 'Lateral' were the retained digital agency and strategic partner of Levi Strauss & Co from 1996 to 2008. For a decade we made Levi's the most famous brand on the internet (and won lots of awards in the process). With Levi's we pioneered 'Consumer Engagement' and 'Brand Advocacy' way before social media became a reality.
The pieces shown here are a random selection of combined retail and e-commerce work showing how retail and 'brand' can be effectively and happily integrated: Interactive 3d models can be manipulated, dressed in a combination of products (a 'Look') and then the user can zoom in on fit and finish detail and purchase directly online.
