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Aviva
The Aviva Healthy Cheer campaign invited people to nominate their friends who had made healthy choices to receive a personalised message of encouragement from a team of Aviva cheerleaders. Videos of the cheers were posted on YouTube and Aviva’s Facebook site. Meanwhile an e-cheer app allowed people to send a personalised video to their friends by email.
Awards: Money Marketing Award 2012, Gold - Best Digital. The Financial Services Forum Awards 2012 - Best Social Campaign
