Caleb Pardick

2012 California-Carolina All-Star Game logo - Primary logo for the 2012 California/Carolina League All-Star Game played at Winston-Salem’s BB&T Ballpark in June 2012. Included on the banner that hugs the lower portion of the logo is a stylized Moravian star that includes 18 total points-10 yellow, 8 white-representing the 18 combined teams among the game's participants from the California (10 clubs) & Carolina (8 clubs) Leagues.

Secondary 2012 California-Carolina All-Star Game logo - Secondary mark produced for the 2012 California/Carolina League All-Star Game played at Winston-Salem’s BB&T Ballpark in June 2012. This logo, which features custom type, was one of the first in Minor League Baseball to feature the 'ASG' shorthand that has grown in popularity among secondary All-Star Game logos at the Major League level in recent years.

2012 All-Star Luncheon logo - This mark, created to provide a visual identity to the 2012 All-Star Luncheon as part of All-Star Week in Winston-Salem in June 2012, uses typefaces and elements (including custom type) carried over from the All-Star Game logo to provide cohesion between the related events. Playing off the crossed baseball bats visual that's been used on an endless number of softball jerseys and window decals, I elected to include crossed dining utensils behind a home plate to quickly communicate the dual concepts of 'dining' and 'baseball' that were the center of the luncheon.

Logo lockup concept featuring co-branding of the Winston-Salem Dash minor league baseball team and their Major League parent club, the Chicago White Sox.

Commemorative Brick Program Logo - Brand identity developed for the Winston-Salem Dash's Commemorative Brick Program, in which fans can purchase engraved brick pavers to be placed outside the BB&T Ballpark gates.

Home Run for the Holidays logo - Logo developed for use in promotional materials for the Winston-Salem Dash minor league baseball team's Home Run for the Holidays ticket sales push in December 2009.