Caleb Pardick

11" x 17" event poster created to promote All-Star Week in advance of the California/Carolina League All-Star Game held in Winston-Salem in June 2012. This poster was distributed to local businesses and in public locations throughout the downtown area to promote the slew of events associated with All-Star Week.

2012 Schedule Centerspread - Centerspread schedule poster promoting the Winston-Salem Dash minor league baseball team's 2012 season. This was published in the April 2012 issue of Forsyth Family Magazine. Responsibilities: Concept development Design Layout

7-Game Ticket Sheet - Artwork for 2012 7-game plan ticket stock. Perforations run top to bottom in between the 7 cutouts, resulting in a strong solo image for each ticket once torn apart. Ticket design features same look and feel of metallic elements and angles used for a whole host of other 2012 collateral materials. Responsibilities: Concept development Design Layout Print proofing

5" x 7" color newspaper ad promoting the Winston-Salem Dash's online memorabilia auctions. In addition to layout & design, responsibilities for this project also included concept development and copywriting, playing off the Dash's previous nickname, the Winston-Salem Warthogs.

Sports Turf Manager of the Year Award entry - Cover of a 28-pg award entry for Doug Tanis, a finalist for the Sports Turf Manager of the Year Award. Cover features a host of adjectives (grey text) that describe Doug, as well as supporting shots of Doug & his field. To focus attention, I used a full-color shot of Doug & larger type/more vivid colors for the most important elements. Booklets were 7" by 8.25" & interior included additional photos, letters of recommendation, & write-ups.

2011 Winston-Salem Dash Pocket Schedule - 2011 pocket schedule, distributed to season ticket holders, game attendees, local businesses, and the like. Responsibilties: Concept development Design Layout

7-Game Plan Direct Mail Postcard - Direct mail postcard sent to prospective clients, promoting the Winston-Salem Dash’s 7-Game Season Ticket plan. Card sized at 11.5” by 6”. Responsibilities: Concept development Layout Design

MVP Education Program Book Cover - Wraparound textbook cover given to students ages 5-12 participating in the Winston-Salem Dash’s MVP Education Program. Final book covers were sized at 20” wide by 14” tall. Responsibilities: Concept development Design Illustration Print Proofing

Sponsor Annual Report Covers - Front & back covers for sponsorship annual reports, detailing sponsors’ return on investment during the 2010 season. Responsibilities: Concept development Design Layout Print Proofing

Forsyth Family Magazine Full-Page Ad - Full-page ad promoting Winston-Salem Dash group outings and hospitality options that ran in August 2011 issue of Forsyth Family Magazine. Responsibilities: Concept development Design Layout

US Airways Magazine Full-Page Ad - Full-page ad promoting Winston-Salem's BB&T Ballpark as a mixed-use facility. This ad ran in the September 2010 issue of US Airways Magazine as part of the publication’s “Best of Winston-Salem” section. The spotlight reached more than five million travelers as they flew on 4,000 daily flights to more than 200 cities in 35 countries. Responsibilities: Concept development Copywriting Design Layout

Ballpark Lunch Invitations - Invitations sent to select guests welcoming them to BB&T Ballpark in Winston-Salem, N.C., for a special ballpark lunch. Final invitations printed at 7" wide by 5" tall on white wove 100# stock. Responsibilities: Concept development Design Layout Print proofing

Die-Cut Home Plate Boxes - Custom-designed die-cut home plate boxes sent to prospective clients, sponsors, and VIPs for various events held at BB&T Ballpark throughout the year. Responsibilities: Concept development Design Layout Print proofing

Die-Cut Home Plate Boxes - Custom-designed die-cut home plate boxes sent to prospective clients, sponsors, and VIPs for various events held at BB&T Ballpark throughout the year. Responsibilities: Concept development Design Layout Print proofing

Chicago White Sox Exhibition Game Program cover - Game program cover for the Chicago White Sox vs. Winston-Salem Dash exhibition game played at Winston-Salem's BB&T Ballpark on March 30, 2011, marking the first time in nearly 15 years that a big league club had played in the Twin City. The four players featured on the cover were the four Winston-Salem Dash alums who had reached the Major Leagues with Chicago since Winston-Salem became "the Dash" prior to the 2009 season. Responsibilities: Concept Development Design Layout

"Bour Ultimatum" trifold game program cover - Game program cover featuring Winston-Salem Dash catcher Jason Bour (yes, that's his real name), designed to mimic the movie poster for "The Bourne Ultimatum" (see here: http://www.universalstudiosentertainment.com/uploads/bourne_ultimatum6_1024.jpg).

2011 Opening Day Game Program Cover - Game program tri-fold pullout cover for 2011 Winston-Salem Dash home opener at BB&T Ballpark on April 15. The four players at right were the four members of the Dash included among the Chicago White Sox' top 30 prospects entering the 2011 season, as rated by Baseball America. Responsibilities: Concept development Design Layout

2010 Playoffs Game Program Cover - Game program tri-fold pullout cover for 2010 Mills Cup Championship Series game between the Winston-Salem Dash and the Potomac Nationals at BB&T Ballpark in Winston-Salem, NC. As it was the final possible home game of 2010, I wanted to include the entire roster, as well as the 5 members of the coaching/training staff. Manager Joe McEwing is the central character on the left panel, which served as the program cover. Responsibilities: Concept development Design Layout Photo retouching

Save the Date postcard - Save the date postcard design concept created for a friend's upcoming wedding. Responsibilities: Concept development Design Layout Print proofing