Cory Roberts

Grenade Catalog - Kids can smell bullshit from a mile away. So when Grenade was in need of their '10-'11 outerwear and a shoe catalog it needed to not only showcase their wide range of gear, but also speak directly to their target demographic who is becoming more and more savvy to modern branding and authenticity. The look needed to feel youthful and energetic, vibrant and colorful in a way that didn’t overpower the product.

LG POP - This POP set was created for in-store displays and end-caps to entice the consumer to take a closer look and discover the benefits and technologies of this new LG 3D HDTV.

Pacific Cornetta Calendar - Small enough to send out via snail-mail and just the right size for tradeshow handouts this versatile collateral piece informs the reader about key tradeshow dates and locations, along with seasonal product promotions. Showing this company's fun and creative side the calendar is chocked full of lesser known holidays and celebrity birthdays. Additionally incorporating digital illustrations of Portland-centric locations giving insight to the personality of this fun loving local company.

ALLO Collateral Brochure - Allo is a modern line of European inspired houseware products that defines itself using the simple mantra of 'make life better'. Clean lines, bold colors, modern san-serif type, and an abundant use of whitespace work together to capture the essence and high-end price point this brand is striving for. I also designed the Allo logo.

Pacific Cornetta Catalog - With the launch of a new identity system and new products, PCI was in need of 2006 collateral reflecting their fresh new look. Using graphic elements from the identity system repeatedly in the catalog and capabilities brochure familiarized customers with this new graphic vernacular. Visual interest is achieved using non-uniform layouts, sharp photography, and trend colors. The result: 2 attractive collateral pieces, used whole or in part, proudly displaying new product and a new corporate image.

Pacific Cornetta Capabilities Brochure - Describing the capabilities of Pacific Cornetta, this brochure was both handed & mailed out during tradeshow season as well as tacked inside the Product Catalog for those who may be new to the company or to one of its many services.

Event Poster - Poster for Steelhead's annual gala winter event. This year's 'Alter Ego' theme encouraged attendees to come dressed as their alternate self. Some came dressed as fabulous flappers, some as cowboys, others... skin-tight leopard jump suit with light up nipples. Party on Wayne.

Earth Day Poster - More than one billion people around the world took action for the 40th anniversary of Earth Day. From climate rallies to engaging civil leaders in plans to build a green economy. This poster was designed to inform people about the event; several days of music, speeches, and talks coordinated by Earthday.org.

San Juan Reminder Campaign - San Juan Regional Medical Center is a top cancer treatment center in the state of New Mexico. This ad campaign was developed for breast cancer awareness month to remind people to self-exam each and every year... and to remind your friends.

Parking Cards - A little something I whipped up after repeated frustrating attempts to park at my neighborhood NewSeasons. Find one on a badly parked car near you. (They are 100% waterproof too.)