Estee Lauder: Bloomingdale's store design concept - A new store design concept for Estee Lauder’s counter presence at New York City’s 59th Street Bloomingdale’s location. The concept works around existing architectural elements and proposed new systems of visual merchandising and beauty advisor consultation, while maintaining the brand’s use of gold, navy blue, and white finishes.
Estee Lauder: Time Zone Skin Care Pop-Up Event - A one time special event that preceded Estee Lauder’s Time Zone skin care product launch. A standard conference room was treated with upholstered walls, custom pedestals, and floor to ceiling advertising collateral. Worked closely with vendors to fabricate event elements.
Estee Lauder: Special Event Environment - A special event exhibition stand designed to coincide with global product launches for Estee Lauder’s Cyber White skin care line.
Estee Lauder: Special Event Environment - A special event exhibition stand designed to coincide with global product launches for Estee Lauder’s Private Collection fragrance line.
Estee Lauder: Special Event Environment - A special event exhibition stand designed to coincide with global product launches for Estee Lauder's Advanced Night Repair skin care line.
Estee Lauder: Special Event Environment - A special event exhibition stand designed to coincide with global product launches for Estee Lauder's Hydrationist skin care line.
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Retail
Jason Cornelius
Design Director New York, NY