Product Semiotics for Handelsbanken
In a course of semiotics the assignment was to design a product for a company that usually doesn't produce that kind of product. I got the assignment give a Swedish bank called Handelsbanken a thermos. After analyzing the company image i saw that there was no consistent theme and that the print is fat Arial with two colors, so i decided to create a new look for theme and it resulted in 2 more shades of blue and gray and a more "organic" form than the companies usual feeling.