Sammy's Beach Bar Rum (Sammy Hagar)
I got the opportunity to meet the legendary rocker Sammy Hagar and work with him on his new rum line, Sammy's Beach Bar Rum.
Sammy is not a fan of photo-shoots, so when they decided to change the bottle design to simplify the manufacturing process, Sammy was not fond of the idea of sitting through another product shoot.
So rather than have another shoot, they hired me to photoshop out the Sugar Cane design on the bottles which I have shown an example of in this project.
I also was commissioned to design a Bottle Necker to showcase some recipes for Cocktails to create with the different Rum options.
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