content.pncmc.com/live/pnc/microsite/CFO/index.html - The site allowed the user to hear directly from the small business person on the floating table. Clicking on Retail or Accounting, for example, showed a video of that person relaying their specific cash flow problems.
Specialized small business owner testimonial - The video scripts had to be conversational with content woven in that, when spoken, would activate choices on a side menu.
Expanded menu - Cash Flow solutions are revealed in the expanded menu activated by the user.
Take Action Page - The user can contact a PNC representative immediately.
gLike
PNC Bank CFO Website