DriverVille - A centerpiece of the Mazda2 vehicle launch, this Facebook racing game was created to create awareness of the new Mazda2. The game coincided with a sweepstakes run through the Mazda2 Facebook page, with the grand prize being an actual Mazda2.
Share with Friends - As you wander through the world of DriverVille, you’ll encounter the avatars of other players. You can engage them to see their garages and cars, and you can also choose to visit their actual Facebook pages.
Online Interaction - All the activities in the game can be broadcast through your newsfeed to share with friends, and several of the trophies that can be earned in the game center around bringing more people into the game, adding to the viral element.
gLike
Mazda