SAP/Concern India - Earth - This was an ad done for SAP (and their partner, Concern India) on the occasion of World Environment Day. The theme was "keep your city clean", but we decided to give it a larger perspective. The resulting creative was simple, honest and quite powerful.
Nike In-Store - Lightning
Louis Philippe Verticals - Illusion
ActionAid - Crack
Nike In-Store - Quicksilver
Carbon - Back-up
Axe - Swoon
Carbon - Sibling Rivalry
Louis Philippe Monsoon Collection - Stormy Weather - The rainy/monsoon season is a hi-time of the year for garment sales. To tap into this market, the client was introducing a new collection of shirts. Their only restriction was that the creative should feature a great-looking shot of the shirt. We did that too.
Carbon - Barge - The client, Carbon Fashion Accessories, wanted to release an ad on Women's Day. Rather than asking her/the customer to buy some more jewellery, we decided, to say something more relevant. We talked about female empowerment, in a humorous yet refreshing manner.
FashionBar - Ladies Night
Carbon Steel & Gold - Alchemists
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Print Work - Singles