Blaupunkt - Solitude
Blaupunkt - Road
Blaupunkt - Indulge
Louis Philippe Absolutes - Informality
Louis Philippe Absolutes - Understated
Louis Philippe Absolutes - Compliment
Louis Philippe Absolutes - Straighten Up
Louis Philippe Absolutes - Etiquette
Carbon - Whistles
Carbon - Neckline
Carbon - Hint
Concorde Pre-Owned - Rohit
Concorde Pre-Owned - Anjali
Concorde Pre-Owned - Nidhi
Durex Extra Ribbed - Beige
Durex Extra Ribbed - Blue
Durex Extra Ribbed - Pink
Google Search - Bed
Google Search - Broom
Google Search - Lake
Google Search - Space
Carbon Persona - Collection
Carbon Persona - Nurturer
Carbon Persona - Bold
Carbon Persona - Sensual
Carbon Persona - Innocent
Carbon Persona - Enigma
Himalaya Revitalising Hair Oil - Neighbour
Himalaya Revitalising Hair Oil - History
Himalaya Revitalising Hair Oil - Heredity
Java City - Girlfriend
Java City - Streetlamps
Java City - Elevator
Oracle - Details
Oracle - Decisions
Oracle - Database Tool
Oracle - Functions
Oracle - Work
Oracle - Peace
Oracle - Intervention
Oracle - Shortest Distance
Build My Application - Park
Build My Application - Bedroom
Sabha - How - Sabha is a store run by the non-profit group, ActionAid. The store sells handmade products, including greeting cards, crafted by various underprivileged artisans across the country. To promote their New Year cards, we decided to focus on the concept of New Year and how important it is. The absence of significant budgets forced us to feature product shots, but the results were great nevertheless.
Sabha - Memorable - Sabha is a store run by the non-profit group, ActionAid. The store sells handmade products, including greeting cards, crafted by various underprivileged artisans across the country. To promote their New Year cards, we decided to focus on the concept of New Year and how important it is. The absence of significant budgets forced us to feature product shots, but the results were great nevertheless.
Carbon XY - Bend - Part of a series of posters and press ads for the XY range of earrings. XY is a range of asymmetrically designed earrings for women. The communication objective was to highlight this fact in a striking way. 'Fashion for your ears' was the theme. To achieve this, we wrapped the woman with yards of satin, revealing only the ears. The resulting creative looks stunning and quite different from work done in the category.
Carbon XY - Pose - Part of a series of posters and press ads for the XY range of earrings. XY is a range of asymmetrically designed earrings for women. The communication objective was to highlight this fact in a striking way. 'Fashion for your ears' was the theme. To achieve this, we wrapped the woman with yards of satin, revealing only the ears. The resulting creative looks stunning and quite different from work done in the category.
Roger Waters Tour - Sheep
Roger Waters Tour - Request
Roger Waters Tour - Feet
Roger Waters Tour - Buddy
Polaris - Result
Polaris - Complex
Polaris - Performance
The AIDS Support Center - Talk
The AIDS Support Center - Prevent
The AIDS Support Center - Friend
Oracle IDC - Individuals
Oracle IDC - Able
Oracle IDC - Bureaucracy
Carbon Twisted - Archaeologist - Press/posters done for a range of gold pendants called Twisted. The idea came to us from the name we'd given the collection. Therefore the take on various couples and their hidden secrets. The creative challenge was to keep the communication attitude-driven, humorous and yet fashionable.
Carbon Twisted - Genius - Press/posters done for a range of gold pendants called Twisted. The idea came to us from the name we'd given the collection. Therefore the take on various couples and their hidden secrets. The creative challenge was to keep the communication attitude-driven, humorous and yet fashionable.
Carbon Twisted - Superstitious - Press/posters done for a range of gold pendants called Twisted. The idea came to us from the name we'd given the collection. Therefore the take on various couples and their hidden secrets. The creative challenge was to keep the communication attitude-driven, humorous and yet fashionable.
Philosophy - Claustrophobic - Louis Philippe, the flagship brand from Madura Garments and a luxury menswear label, was planning to get into men's cologne. We thought for that the category, which usually features seductive photographs of men and women, could do with some substance. Therefore the brand name, which was powerful and had depth. And also the communication, which substitutes cool visuals with copy.
Philosophy - Money - Louis Philippe, the flagship brand from Madura Garments and a luxury menswear label, was planning to get into men's cologne. We thought for that the category, which usually features seductive photographs of men and women, could do with some substance. Therefore the brand name, which was powerful and had depth. And also the communication, which substitutes cool visuals with copy.
Philosophy - Soul - Louis Philippe, the flagship brand from Madura Garments and a luxury menswear label, was planning to get into men's cologne. We thought for that the category, which usually features seductive photographs of men and women, could do with some substance. Therefore the brand name, which was powerful and had depth. And also the communication, which substitutes cool visuals with copy.
Oracle Campus Recruitment - Remember
Oracle Campus Recruitment - Struggle
Oracle Campus Recruitment - Senior
NEON Backlit Switches - Spider
NEON Backlit Switches - Heat Wave
NEON Backlit Switches - Treasure
Strand Book Stall - Teaser 01
Strand Book Stall - Teaser 02
Strand Book Stall - Teaser 03
Peco's - Burp
Peco's - Joke
Peco's - Milk
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Print Work - Campaigns
Viju Menon
Creative Director Mumbai, India