Ideas for a railroad safety campaign– a cause that seems like it shouldn't need promoting, because, well, it is Common Sense™ afterall. Other ideas to support this campaign were over-the-top product-focused infomercials (complete with Common Sense™ testimonies and footage of what happens when you don't use Common Sense™ in day to day life) and parades to congratulate those with Common Sense who stop at grade crossings.