In 2016, sensing a trend in the toy industry towards licensed collectables market towards adult collectors, I worked up this concept "Little People Legends" as a side project and pitched during an internal innovation competition that Fisher-Price held quarterly. My idea was selected as the winner for that round and several years later found its way to store shelves as "Fisher-Price Little People Collector", a line that has since expanded to over 20 sets and continues to be developed by the Little People team to this day.
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Fisher-Price Little People Collector
In 2016, sensing a trend in the toy industry towards licensed collectables marketed towards adult collectors, I worked up this concept "Little People Legends" as a side project and pitched during an internal innovation competition that Fisher-Price held quarterly.
My idea was selected as the winner for that round and several years later found its way to store shelves as "Fisher-Price Little People Collector", a line that has since expanded to over 20 sets and continues to be developed by the Little People team to this day.
