Whether it is an interior, a product or an identity. A Design without a story is like a human being without a soul. Therefore, Coen van Ham composed poems matching his designs: ‘COENTRY design poetry’. Poems tell the story behind a design, behind a product. They give design, and maybe also your life, more meaning.
Coen is a passionate designer. He says ‘Products need to carry your identity, not overrule it. Memories, stories, a special piece of music, thougths and feelings. You are the one to fill your life and the products you use with identity and individuality. And that’s what creates unique stories for all products. The longer you own them, the more it reveals the stories of your life.
While designing its products Coen wrote fragments of text in the outline. Texts with a vision to design and life. These mini poems are called ‘coentry', a combination of the words poetry and Coen. It makes these poems a personal gift from the designer.