3 PROMS 3O" EACH + PRINT BILLBOARDS/POSTERS + WEB BANNERS.
At Magenta, we created an original proposal that differed from typical condom campaigns. Musical, energetic, fun and colorful pieces that jump from loving couple to couple, surrounded by the condoms flying through NYC, and ending with the new dispensers that are available. NYC Condoms were portrayed as being an integral part of the city's life. MAGENTA’s involvement included: creative/graphic concept and development, TV spots animation, the design of internet banners, the direction of the musical pieces, and the production of an enormous print campaign composed by subway advertisements, billboards and posters. Inspired by the opportunity to serve the public interest, we relished the creative process and found the project to be an inspiring labor.
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AWARDS:
PROMAX|BDA
PROMOTION AND MARKETING NORTH AMERICA AWARDS 2009
Public Service Announcement (Multiple) NYC CONDOMS CAMPAIGN > BRONZE
