The is830 brings laser digital technology to a predominately analogue industry, measuring the quality of manufactured contact lenses via a saline bath.
Jam Sandwich was approached by the 'Design Council' to define and deliver a new product introduction opportunity to help grow a niche British manufacturing company.
Optimec were developing a game changing new instrument but needed help. Jam Sandwich delivered accelerated and breakthrough business and organisational performance using design and innovation methodologies. Jam clarified the client’s brand essence, brand promise going beyond the visual, exploring how the brand could be expressed through interaction/behaviour, physical objects & spaces.
Jam delivered to Optimec a true user centric design solution complete with a new product, product language, a fresh rebranding and more importantly a new start building on a great heritage.
The is830 has been successfully launched and systems have been installed in the UK, EU and the USA.
