"Homecoming"
"Hunter or Hunted"
"Family Traditions." Frequently smokeless tobacco and nicotine products are used during sporting events because smoking isn't allowed in the venue. The idea is that health should go hand-in-hand with the time honored tradition of enjoying sports.
"Benchwarmers." For this particular ad, I didn't feel that additional copy was needed as the names on the jerseys created the inferred message that using smokeless tobacco products sidelines your health.
"Prom"
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Pandora Radio Ads
This series of Pandora ads were created for the Tobacco Prevention and Cessation Program's Stamp Out Smoking initiative to target a key demographic of smokeless tobacco users in Arkansas: males, ages 15-20 years old. I provided creative/artistic direction and copy for each of these ads.
