I provided creative direction for the typography, print layout, and color scheme, in addition to writing all of the copy for this program. This piece was developed for the annual "Paws on the Runway" fundraiser for Central Arkansas Rescue Effort for Animals. This event always features a fashion show and highlights various issues relating to animal rescue and advocacy.
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I wrote the copy and provided the creative direction for development of this piece, a poster to promote "The Big Pitch Film Festival," an annual activity that students throughout Arkansas participate in, as part of Stamp Out Smoking's (SOS) youth program, "Project Prevent." While the theme changes each year, the festival's focus remains on creating youth-generated messaging that counters the tobacco industry's marketing tactics.
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I provided the copy and creative direction for this poster, used to promote an annual contest that students throughout the state of Arkansas participate in as part of the Stamp Out Smoking youth program, Project Prevent. The "My Reason to Write" essay contest encourages youth to use their creativity and voice to stand up to Big Tobacco and live a tobacco- and nicotine-free lifestyle. Each year the theme changes while the focus remains on counter-messaging and advocacy against the tobacco industry.
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Collateral Materials

This gallery consists of collateral materials developed for the following organizations and businesses: Arkansas Tobacco Prevention and Cessation Program's (TPCP) "Stamp Out Smoking" (SOS) Campaign; TPCP's "Project Prevent" for youth and it's related statewide activities/contests; and Central Arkansas Rescue Effort (CARE) for Animals.

Erin Ray
Copywriter and Event Designer Little Rock, AR