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Fairway Sub Brands
Under my guidance, Fairway underwent a comprehensive rebranding initiative that encompassed the complete spectrum of visual identity, brand voice, messaging, and tone. This holistic approach ensured that every facet of our brand resonated with a harmonious and compelling narrative.
But that was just the beginning. I also took the reins in pioneering the development and expansion of over 70 corporate sub-brands, skillfully crafting a unified ecosystem of physical and digital assets. These sub-brands not only added depth and versatility to our brand but also played a pivotal role in strengthening Fairway's presence in a competitive market.
