Product line design and branding.
This manual comes in handy with instructions on how to properly use and apply the product.
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Spettacolare - Branding, Product Design, Website

SPETTACOLARE is a brand for professional shampoo and hair straighten formulas.

I designed the entire product line and with the help of Walther Neto we gave the brand a new name also.

Today, Spettacolare is sold all over Brazil in many differente hair saloons, and we got some nice cumpliments from the client and also from the hairdressers.

After two years, the brand was sold to another person and we lost track how it goes nowadays. This was one of my first branding projects and I must say that I enjoyed so much working with this kind of product.

Claudio Beck
Cretive Director, Marketing Manager, Disruptive Consultant São Paulo, Brazil