Press release for Robens glamping
Web content to promote bushcraft
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Robens
I have provided copy support to Danish company, Oase Outdoors since 2017.
Oase Outdoors has three brands – Outwell, Easy Camp, and Robens. Each offers high quality camping gear, targeted to a different audience.
Outwell is their family brand, Easy Camp is geared towards younger campers and festival goers, while Robens focuses on technical camping and outdoor adventures.
It’s my job to set the right tone for each brand to appeal to the target audience.
My projects have included:
1. Web content
2. Product descriptions
3. Press releases
4. Buying guides
These examples show one of my press releases for each of the brands.
