www.btsport.com
BT Sport exploded into action in August 2013. I worked with BT's marketing and legal teams plus SapientNitro designers, IAs and developers on all the pre-sale pages. These needed to get adrenalin pumping and support customers throughout the order journey.
The team effort paid off. BT Sport launched amid a swarm of excitement and order records quickly went through the roof. The BT team was delighted. This was their message to the SapientNitro project team.
"Just wanted to say a big thank you for all your hard work in getting BT Sport live. I know there have been challenges along the way but you’ve managed these incredibly well and have been gracious and responsive to all the feedback. Your help, support, creativity and challenges have been invaluable in getting us to where we are today....we're breaking all orders-per-hour records."
Head of Online Sales, BT
