Christine Marchand

Driving Toward Zero is an initiative of the NH Department of Transportation. Its goal is to raise awareness of driver safety throughout the state. The first part of the project was to create a logo and design style to establish consistent visual elements of the campaign. From that starting point, an entire collection of marketing materials was developed; starting with the website and following with print and digital assets. Outdoor signage, banners and other pieces were created to accompany a mobile educational component.

• Creative Direction
• Web Design
• Graphic Design