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PMU EVENT #WIFE OF PARIS
360° activation around the women's day. #Femmedeparis was the subject of an exhibition at the Parc des Princes during a Paris Saint Germain match evening, the day before Women's Day. The idea was to highlight all the women who worked and played at the Parc, by offering them a beautiful photographic exhibition. 10M2 boxes, panels and dibonds were placed in one of the PSG's halls, offering an exhibition to all the female football fans that evening. Female bloggers and influencers were invited to relay the event on social networks and fans.
