Hudson’s Bay / Lord & Taylor – Responsive Web and iOS App
Large scale (300+ screen) 3 month long engagement to provide creative assets for both Hudson’s Bay and Lord & Taylor (a subsidiary of Hudson’s Bay) across the Android and iOS platforms. Led a creative mid-sized team (4-8 designers) both onshore and offshore in the production of wireframes and mockups. Responsibilities included managing creative direction, creating baseline documentation (including styleguides and screen lists) and engaging directly with stakeholders. In order to meet the large demand in such a short time one design was created to be applied across both brands.
View Website