Brand Redesign (Blaire's Sauces and Snacks)
Brand redesign of Blaire's Sauces and Snacks, makers of the world's hottest products. Logo and color scheme were simplified for congruity but still retained the lighthearted in-your-face attitude of the original design. Different degrees of hotness are classified into color pallets ranging from cool blues (mild) to vibrant reds and purple (very hot).
Aside from logo and packaging design steps were made towards designing apparel, accessories and stationary to fit within the new look.