Chuck Thurmon

OVERVIEW
Rice University needed to redesign, strengthen, and standardize their complete branding system while respecting a long history of visual identity.

PROJECT SCOPE
Involved creating standards for all forms of media and communications across multiple departments and institutions. Branding applications included: print and digital publications, advertising, signage, displays, templates, and collateral. I was the lead and principal designer on the project.

• Branding & Corporate Identity