This is a limited edition signature box (including sighatureis of the original cast of the entire Monty Python cast)
The promotional button "I"m not dead yet was given away at CES prior to the release of the game.
We also garnered market share through a joint promotion with a fellow licensee and manufacturer of Monty Python trading cards by inserting a card in each software box and conversely placing information on how to purchase the Monty Python software game.
Mailers were sent to the gamer database while the Public Relations did an amazing job getting media coverage on the product.
Channel Marketing had great product placement and we Monty Python and the Quest for the Holy Grail was number one at CompUSA for four consecutive months.