While working for SunGard Higher Education, our company merged with another education technology leader, Datatel, to create Ellucian, the world's leading provider of software and services for higher eduction institutions. After the merger, Ellucian serviced more than 2,300 colleges, universities, foundations and state systems in 40 countries.
Both companies had a broad portfolio of administrative products that needed to be unified in it’s appearance and functionality. And thus the rebranding initiative was born. I was put in charge of leading and defining the rebranding efforts while working with the Marketing and Engineering departments. The final deliverable was a 40 page document of assets, guides, that we later used to train engineers around the world.
