Chris Olean

The Sunfish The Sunfish and it's sister boat Sailfish's origin comes from the legacy from American 1950's mail-order "Do it Yourself" kits. Designed and sold by Alcort, these small, durable, easy to trasport sailboats were simple for beginners to sail, and became popular on beaches and lakes across America. It's been said that Sunfish's circular logo was originally drawn by tracing a dime and adding the mouth and fins after. Note: I believe "Sunfish" written in Helvetica (released in 1957) was a later addition to the logo during the late 1960's when Alcort was purchased by AMF.

60 Years of Sunfish As part of a campaign to celebrate the Sunfish sixtieth anniversary on the market, LaserPerformance created a limited edition Boat and Sail. Honoring the Sunfish's memorable and iconic logo, the 60th anniversary logo is simply a fun design of 60 Sunfish representing each year.

Two complementary versions of the logo were designed for the 60th Anniversary Sailboat. The two color palettes were intensionally crafted to be gender neutral. Simply put we didn't want a blue and pink version. because the logo color palettes are complimentary, an optical illusion occurs while staring at the two logos next to each other. It's cool.

The produced 60th Anniversary Sunfish and sail with the cool colors.

The produced 60th Anniversary Sunfish and sail with the warm colors.