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Store Window Graphics - Fifth Ave, Pittsburgh, PA

Designed the branding and graphics for this store. The CVS/pharmacy brand is boldly represented and supported by the vibrant teardrops used in this window
treatment. CVS/pharmacy is using the teardrop icon in all media and messaging, both in-store and out to unify and support the brand. From basic single-layer applications, to the dimensional and highly dynamic three layer application, the standard red core design proves far from standard.

Christopher Hill
Art Direction + Design + Illustration Manchester, NH