Research and explanations
Initial concepts done on a graphics tablet
A Japanese method of finding out people's emotions on a product
Proposed Concept
Proposed concept storyboard
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Branded Bottle Concept
Brief: Design a bottle for a chosen brand, a chosen persona and a chosen activity.
Duration: 10 weeks Level 2
Result: A Laura Ashley bottle designed specifically for middle aged (50 years) men for the activity of calisthenics.
This design is using the core values of Laura Ashley and focusing them in a bottle. The shape is taken from nature, originally a swan, but the target market also has said it looks like a wave.
