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Jefferson Urgent Care Campaign (concept)
The Jefferson Urgent Care Campaign was designed to attract patients to the Jefferson Urgent Care locations throughout the area.
I was asked to come up with a concept that would inform people about the urgent care service as well as educate people as to when to choose urgent care over a emergency room visit.
My concept was to use bold colors with simple graphic illustrations to get to the point of what type of injury or sickness would be appropriate for an urgent care visit. I also wrote the headline and placed the emphasis on the word Urgent to make sure the message was clear.
