2017 GD USA AWARD WINNER.
The 2017 Jefferson Orthopaedic Outcomes & Research book is a 40 page book designed to highlight Jefferson's achievements in Orthopedics for the previous year. This years theme was "Sheer Athleticism". This book is primarily for doctors in the Orthopaedic field to be used as a promotional piece for Jefferson.
It won the 2017 Aster Awards: Gold for Annual Report category and 2017 Healthcare Advertising Awards: Silver for Annual Report category.
I designed this book to highlight the movement of the human body in athletes. Using both high contrast imagery, as well as a bold color palette, I was able to convey the extreme physical demand the human body goes through in athletics and why Orthopaedic study and research is critically important.
Jefferson Orthopedic Outcomes & Research
