Chris Hill (Chrisco.)

Reebok Fury Ice Cream Pack for the ladies. Concept is simply a melting ice cream cone in the hot summer, it was originally inspired by an ice cream truck from hell, but that was too aggressive for marketing. Graphic is 3d printed, heel material is a molded Ariaprene to get the cone texture. I came up with the concept a material selection, another designer created the graphics and color.

• Advertising
• Graphic Design
• Creative Direction
• Footwear