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Budweiser Integrated Marketing Campaign
Produced as my final deliverable for my capstone marketing class at UIC. We were asked to create an integrated marketing campaign for a Budweiser product. This packet, as well as a commercial mock up (found at this url: http://www.youtube.com/watch?v=ebSGMbmbapA) represent the materials generated for that project. Download the full PDF of the report at the link below.
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